Understand real customer behaviour in their everyday lives

Recollective helps brands capture in-the-moment insights, daily routines and real-world decisions through intuitive digital ethnography research.

Understand-real-customer-behaviour-in-their-everyday-lives

Trusted Researchers and Brands Worldwide

Struggling to uncover what people really do?

Traditional research only shows part of the picture. When you need to understand real behaviours, real decisions and real moments, surveys can’t keep up.

Recollective makes ethnography effortless by letting participants document their daily lives and respond in the moment, so your team sees the context behind every choice.

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How Recollective supports ethnographic research

Capture real-world moments
Participants record photos, videos, audio and reflections directly from their mobile devices, giving you authentic, in-context insight into everyday behaviours.

Understand routines and motivations
Structured journals and asynchronous tasks reveal attitudes, values and habits over time, helping you see patterns no in-person session could surface.

Inspire ideas with co-creation
Bring your audience into the process. Run ideation, concept refinement and collaborative activities with your customers to shape stronger products and experiences.

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AI Powered Analysis in Minutes

Get instant transcripts and summaries with Recollective AI and eliminate the costly challenges of multilingual research with automatic translations.

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Why Research Teams Choose Recollective

The Recollective Guided Discovery Platform makes it easy to design, conduct and analyze qualitative research. Get Started in Days, Not Weeks!

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    Customize and Brand

    Tailor your environment to your brand's identity.

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    Set up Research Activities

    Design interactive tasks, discussions and live sessions with ease.

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    Invite Participants

    Upload your list, seamlessly onboard participants and guide them to participate in your study.

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    Collect & Explore Data

    Gather rich, qualitative insights through text, video and multimedia responses.

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    Deliver Actionable Insights

    Analyze results quickly and easily using AI-powered tools and transform your findings into strategic action.

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"The Recollective AI tools helped us summarise all the participant feedback into clear outcomes in no time at all! The time saved has enabled us to share findings with more stakeholders and have greater influence on the future of the project."
David Livesey
Player Retention Manager, England Rugby
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FAQ

Do participants need to install anything?
No. Sessions run in any modern browser on desktop or mobile.

Is my data secure?
Yes. Recollective is SOC 2 Type II compliant with ISO-certified hosting in the UK, EU and North America.
 
Is Recollective GDPR compliant?
Yes. Recollective is fully GDPR compliant. Data can be hosted in the UK or EU, access is controlled and all personal information is processed securely according to GDPR requirements.

How many people can join a live video session?
Host up to 25 live video participants per group and invite unlimited observers.

Can I mix live and asynchronous research?
Yes. You can set pre-tasks, run live sessions, program follow-up activities and run ongoing discussion.

Do you support multi-market studies?
Built-in auto-translation lets participants respond in their own language while you analyze everything in one view.

Can I pay by the project? 
Yes. Recollective offers a project-only licence with no long-term commitment. You can start with as little as 3 days and 10 participants and scale to any duration or size. Find out what plan fits your project here.
 

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