Real Consumer Behaviour, With Online Qual That Scales

Recollective gives UK teams a faster way to understand consumer behaviour. Reach global audiences, guide deeper conversations and turn data into confident decisions.

From Data to Discovery, Instantly

Insight communities, qualitative research and AI-powered analysis in a single platform, help you uncover valuable insights and make confident, data-driven decisions faster.

82%
Overall Participant Engagement Rate
94%
Overall Participant Retention Rate
87%
Overall Activity Completion Rates‍

Trusted by UK Researchers and Brands

More Than a Research Tool–A Platform for Discovery

Recollective helps you reach more people, collect richer responses and uncover insights faster.

  • Run multi-language studies easily. Hear authentic feedback from any market without the extra costs of translators.
  • Have deeper conversations. AI moderation keeps participants engaged and reflective.
  • Find insights quickly. AI analysis highlights patterns in minutes.
  • See real behaviour. Photos, videos and reflections reveal the moments behind decisions.

How to Find the 'Why' Behind Consumer Behaviour

The Recollective Guided Discovery Platform makes it easy to design, conduct and analyze qualitative research. Get Started in Days, Not Weeks!

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    Customize and Brand

    Tailor your environment to your brand's identity.

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    Set up Research Activities

    Design interactive tasks, discussions and live sessions with ease.

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    Invite Participants

    Upload your list, seamlessly onboard participants and guide them to participate in your study.

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    Collect & Explore Data

    Gather rich, qualitative insights through text, video and multimedia responses.

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    Deliver Actionable Insights

    Analyze results quickly and easily using AI-powered tools and transform your findings into strategic action.

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"The Recollective AI tools helped us summarise all the participant feedback into clear outcomes in no time at all! The time saved has enabled us to share findings with more stakeholders and have greater influence on the future of the project."
David Livesey
Player Retention Manager, England Rugby
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FAQ

Do participants need to install anything?
No. Sessions run in any modern browser on desktop or mobile.

Is my data secure?
Yes. Recollective is SOC 2 Type II compliant with ISO-certified hosting in the UK, EU and North America.
 
Is Recollective GDPR compliant?
Yes. Recollective is fully GDPR compliant. Data can be hosted in the UK or EU, access is controlled and all personal information is processed securely according to GDPR requirements.

Can I mix live and asynchronous research?
Yes. You can set pre-tasks, run live sessions, program follow-up activities and run ongoing discussion.

Do you support multi-market studies?
Built-in auto-translation lets participants respond in their own language while you analyze everything in one view.

Can I pay by the project? 
Yes. Recollective offers a project-only licence with no long-term commitment. You can start with as little as 3 days and 10 participants and scale to any duration or size. Find out what plan fits your project here.