--- title: Recollective Webinar | Beyond Static Open Ends description: Join Recollective and Enov to see how replacing static open-ended questions with AI-driven conversational tasks produces deeper, more spontaneous participant responses — without adding to the researcher’s workload. image: https://pages.recollective.com/hubfs/recollective-qualitative-research.jpg --- [![Recollective-white](https://pages.recollective.com/hs-fs/hubfs/Recollective-white.png?width=210&height=42&name=Recollective-white.png "Recollective-white")](https://www.recollective.com/) # Beyond Static Open Ends: # How Enov Uses Conversational AI in Online Communities **Date:** Tuesday, July 21, 2026 **Time:** 11:00 AM ET / 4:00 PM BST   Join Recollective and Enov to see how replacing static open-ended questions with AI-driven conversational tasks produces deeper, more spontaneous participant responses — without adding to the researcher’s workload. Drawing on more than 12 years of experience using the Recollective platform for community-based research, Enov will share how it has evolved its approach to create natural participant experiences, stronger probing and more immediate value for clients. Working across B2B and B2C audiences, Enov has built online communities for brands including FDJ, Orange, CNP Insurance, L’Oréal, L’Occitane, ENGIE and Stellantis. In this session, attendees will learn how their hard-earned expertise has shaped Enov’s use of conversational tasks and why the team sees them not as passive, AI automation, but as a structured, tech-enhanced way to deepen engagement and improve research outcomes. Stephen Thompson, COO at Recollective, will join Mariel Turriza Garcia, Senior Research Officer at Enov, for a conversation on what conversational tasks really are, why Enov embraced them and what the team tested before adopting them more broadly.  #### **What you will learn:** - What conversational tasks are and why they should be understood as structured dialogue rather than hands-off automation - How conversational AI can make participation feel more natural and dynamic while improving the quality and timeliness of probing - What researchers stop doing manually when conversational tasks take over the follow-up — and what they can do with that time instead - What clients gain from this model, including faster access to more spontaneous insight and a clearer view of evolving needs and expectations ## MEET THE SPEAKERS ![Stephen-T-Headshot](https://pages.recollective.com/hs-fs/hubfs/Stephen-T-Headshot.png?width=130&height=136&name=Stephen-T-Headshot.png "Stephen-T-Headshot") Stephen Thomspon COO, Recollective ![M-Turriza_Headshot](https://pages.recollective.com/hs-fs/hubfs/M-Turriza_Headshot.png?width=130&height=141&name=M-Turriza_Headshot.png "M-Turriza_Headshot") Mariel Turriza Garcia Senior Research Officer, Enov ## More Than a Research Tool–A Platform for Discovery Recollective connects you with your customers to reveal the “why” behind their choices, turning raw conversations into actionable insights that keep your brand ahead. - **Uncover hidden drivers** with live + async tasks - **Auto-translate** for multi-market studies - **Scale confidently** with unlimited sessions, SOC 2 Type II compliant and flexible roles - **And so much more!** **[Book](https://pages.recollective.com/recollective-webinar-beyond-static-open-ends#top-of-page)[a Demo](https://pages.recollective.com/recollective-webinar-beyond-static-open-ends#top-of-page)** "The Recollective AI tools helped us summarise all the participant feedback into clear outcomes in no time at all! The time saved has enabled us to share findings with more stakeholders and have greater influence on the future of the project." David Livesey Player Retention Manager, England Rugby ![Descriptive text](https://cdn.prod.website-files.com/65554acf654878d456d57821/686ee8b0d1ca8965199eab5d_ENGLAND-LOGO_white.png) ## How to Find the 'Why' Behind Consumer Behaviour The Recollective Guided Discovery Platform makes it easy to design, conduct and analyze qualitative research. Get Started in Days, Not Weeks! - ###### 1 ![Find-Why_1](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_1.jpg?width=976&height=964&name=Find-Why_1.jpg) #### Customize and Brand Tailor your environment to your brand's identity. - ###### 2 ![Find-Why_2](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_2.jpg?width=976&height=964&name=Find-Why_2.jpg) #### Set up Research Activities Design interactive tasks, discussions and live sessions with ease. - ###### 3 ![Find-Why_3](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_3.jpg?width=970&height=964&name=Find-Why_3.jpg) #### Invite Participants Upload your list, seamlessly onboard participants and guide them to participate in your study. - ###### 4 ![Find-Why_4](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_4.jpg?width=976&height=964&name=Find-Why_4.jpg) #### Collect & Explore Data Gather rich, qualitative insights through text, video and multimedia responses. - ###### 5 ![Find-Why_5](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_5.jpg?width=976&height=964&name=Find-Why_5.jpg) #### Deliver Actionable Insights Analyze results quickly and easily using AI-powered tools and transform your findings into strategic action. ![Find-Why_1](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_1.jpg?width=976&height=964&name=Find-Why_1.jpg) ![Find-Why_2](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_2.jpg?width=976&height=964&name=Find-Why_2.jpg) ![Find-Why_3](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_3.jpg?width=970&height=964&name=Find-Why_3.jpg) ![Find-Why_4](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_4.jpg?width=976&height=964&name=Find-Why_4.jpg) ![Find-Why_5](https://pages.recollective.com/hs-fs/hubfs/LP%20-%20Qualitative%20Research/Find-Why_5.jpg?width=976&height=964&name=Find-Why_5.jpg) [![Recollective-logo-white](https://pages.recollective.com/hs-fs/hubfs/Recollective-logo-white.png?width=250&height=51&name=Recollective-logo-white.png "Recollective-logo-white")](https://www.recollective.com/) © 2026. 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